Many would agree that selling your business, or at least the rights of it, is not easy. Of course, it is emotional for you especially if you really worked hard for it, then letting go may be hard for you to do. And others also see selling the rights of a business as a new beginning.

Private angel investors have made what I call the “long no” into an art form. They’ve found dozens of ways to avoid saying “no” while meaning “no way.”