Finding an investor for your business provides you with the seed money you need to start the business. In return for investing in your business, most investors receive a percentage of the sales or company stock. Finding an investor for your business may be harder than it sounds, but there are some ways to go about locating and convincing investors to invest in your business.

When trying to raise money for a new venture, you’ll probably first go to friends and family (i.e. sometimes called “family & fools”). The following material has been prepared for entrepreneurs who will be going to this group. However, if you’re calling on your grandmother, these rules will probably not apply.